22
Jun
2010
In May 2010, mySocialWinery conducted an online survey to evaluate French wineries understanding of social media and their needs for online marketing strategies.
Our survey received more than 500 responses. Here are some key results:
95% of French wineries export their wines
37% of French wineries do not have a website translated in English
87% of French wineries do not have a blog
59% of French wineries do not have a Facebook page
91% of French wineries do not have a Twitter account
75% of French wineries do not publish information on social networks
44% of French wineries are planning to integrate social media in their marketing strategy
Cool report, Pierrick. You should include your methodology though. Maybe I just can’t find it. Was the survey online? Did you approach wineries or did they volunteer? Was it self-reported, or did you walk them through the survey? etc. Keep it up.
Thanks Ryan. The survey was hosted online, I approached about 8,000 wineries by email. 7% of them completed the survey.
Dear Mr Bouquet,
The results will be very biased towards wineries keen on internet communication if only 7 % answered,
Also its only from wineries using email,
certainly in the Midi and Southwest there are quite a lot of wineries without email contact.
BJK
[...] when compared to more net-savvy New World producers. She based some of her reportage on a recent study conducted by My Social Winery that detailed just how anti-social French winemakers are. The results [...]