MySocialWinery merges with ABLE SOCIAL
MySocialWinery has merged with ABLE SOCIAL
Please visit us at www.ablesocial.com
Video conference with Rick Bakas about wine and social media
Rick Bakas, Director of Social Media Marketing at St. Supery Winery in Napa, talks about wine and social media at the Vinocamp Paris on July 10th, 2010.
In this video you’ll learn what is Rick’s definition of social media, his job at St Supery Winery, how he connects with customers, the tools he uses. He also talks about results, demographics and his new book “Quick Bites“.
Vinocamp Paris
On July 10th, I attended the first Vinocamp organized in Paris by Miss Vicky Wine and Gregoire Japiot. All day we networked with people sharing the same interests : wine, internet and social media. We gathered into groups and discussed about wine, online marketing, social media, blog, wine tourism…. It was a great opportunity to meet people I’ve been following online for months. I also attended a video conference with Rick Bakas, Director of Social Media Marketing at St Supéry winery in Napa. He spoke to us about the social media strategy he started a year ago at the winery. Click here to watch Rick Bakas’s video conference.
Ryan O’Connell
I was happy to meet Ryan O’Connell, winemaker at O’Vineyards in Languedoc. He is very active on social networks and has a blog where he talks about Languedoc wines.
Miss Vicky Wine
Miss Vicky produces Beaujolais Fleurie wines, she promote her wine on social networks and on her blog.
Champagne Tarlant
Champagne Tarlant is also very active on social networks using Facebook, Flikr, YouTube and a blog to promote her delicious champagne.
Bourgogne Live
I also met the dynamic team of Bourgogne Live. Through their video blog, Francois and Aurelien tell us everything about Burgundy.
Other great people I met:
Marthe Henry, journalist
Benoit Dehu, champagne producer
Yair Haidu, founder of haidu.net
Marc Roisin, founder of Vinogusto.com
Per Karlsson, President of BKWine
Christian Penneau, video blogger vinblog.fr
The team of Vineolia
To see the list of people who attended the Vinocamp, click here
Social media and wine in France – Survey results
In May 2010, mySocialWinery conducted an online survey to evaluate French wineries understanding of social media and their needs for online marketing strategies.
Our survey received more than 500 responses. Here are some key results:
To download the full report, please click here (pdf – 2.5MB)
Facebook, a great tool for your winery to directly connect with your consumers
I believe that Facebook is one of the most interesting social media tools that a winery should use on a day-to-day basis. Below I am sharing a great tip that I’m using everyday for my customers.
The trend for every brand is to create a Facebook Page and lots of restaurants in the US have a Facebook page with people following them. Thanks to those pages, you can now directly connect with the restaurant and future consumers of your wine. Read more
Snooth survey results: we love Snooth!
I received an interesting email this week from Snooth.com sharing some results of a survey they conducted over the week of April 12-18, 2010. Here are some key results I wanted to share with you: Read more
