In this video you’ll learn what is Rick’s definition of social media, his job at St Supery Winery, how he connects with customers, the tools he uses. He also talks about results, demographics and his new book “Quick Bites“.

Ryan O’Connell

I was happy to meet Ryan O’Connell, winemaker at O’Vineyards in Languedoc. He is very active on social networks and has a blog where he talks about Languedoc wines.

Miss Vicky Wine

Miss Vicky produces Beaujolais Fleurie wines, she promote her wine on social networks and on her blog.

Champagne Tarlant

Champagne Tarlant is also very active on social networks using Facebook, Flikr, YouTube and a blog to promote her delicious champagne.

Bourgogne Live

I also met the dynamic team of Bourgogne Live. Through their video blog, Francois and Aurelien tell us everything about Burgundy.

Other great people I met:

Marthe Henry, journalist
Benoit Dehu, champagne producer
Yair Haidu, founder of haidu.net
Marc Roisin, founder of Vinogusto.com
Per Karlsson, President of BKWine
Christian Penneau, video blogger vinblog.fr
The team of Vineolia

To see the list of people who attended the Vinocamp, click here

Our survey received more than 500 responses. Here are some key results:

To download the full report, please click here (pdf – 2.5MB)

The trend for every brand is to create a Facebook Page and lots of restaurants in the US have a Facebook page with people following them. Thanks to those pages, you can now directly connect with the restaurant and future consumers of your wine.

The first step is to contact your distributor to know where your wines are sold. Most of the distributors use software that can easily tell you where your wines are sold and have been sold in the past. Then log in to your personal Facebook account, search for every restaurants that are selling your wines and become a Fan of them (or new button Like).
Once you are a Fan you can leave comments on their wall. The first thing you should do is to thank the restaurant for choosing your wine. You can also share a little story about your wine or winery, but not too long.

Two or three times a month, leave a comment on the wall, share something about your winery, you can also ask a question like “How do you like my wine?” You can have a true insight of what consumers think about your wines.
You give access to your information to the manager of the restaurant, the sommelier, the waiters but also everybody who is following this restaurant on Facebook, which means your customers. Trust me if a restaurant manager see that the winemaker is connected directly with the winemaker you will generate more sales. For you, this is a way to directly connect with your resellers and your consumers.

- Snooth has a US-centric, affluent, well-educated audience and users typically visit the site weekly or more
- 96.9% of survey respondents use Facebook; 25.1% use Twitter.
- 30.4% of respondents visit Snooth on a daily basis;
- 81.7% of respondents visit Snooth once a week or more.
- 55.1% of respondents are casual enthusiasts; 33.3% are more committed wine lovers

For a more detailed breakdown of the survey results, click here

Thank you Snooth.com for conducting this survey. Snooth is a great tool for wineries to reinforce their visibility online. Wineries can enter their information for free on this page: http://www.snooth.com/partners/. Wineries that enter their information will rank very high in Google and other search engines.